This year, sustainability plays a central role at the IFTF in Vijfhuizen and Trade Fair in Aalsmeer. At Chrysal, sustainability is an integral part of who we are and how we work. We believe in a zero-impact flower industry and are committed to achieving this goal with our partners, so that future generations can also enjoy sustainable flowers. At this year’s fairs we will be placing the spotlight on two  new sustainable innovations. Firstly our Chrysal Sea Freight Service, nominated for a Greenovation award.

With a legacy that spans back almost a century, Chrysal is still a main driving force and worldwide market leader. Whether you grow, transport, sell, or simply enjoy the beauty of flowers at home, Chrysal has a tailor-made solution to keep cut flowers and potted plants looking fresh for longer. We not only have an extensive knowledge of plants and flowers, but also of all the parties involved in the value chain and their business needs.

As Easter approaches, florists around the world prepare for one of the busiest and most vibrant moments of the floral calendar. To help you make the most of this important season, Chrysal is pleased to introduce a brand-new, Easter-themed booklet — now available for download!

Mother’s Day is one of the most cherished and high-volume moments of the year for florists. To help you prepare for this blooming celebration, Chrysal proudly introduces a brand-new downloadable resource: the Mother’s Day Prep Guide for Florists.

What’s Inside the Mother’s Day Prep Booklet?

Specially crafted for floral professionals, this guide delivers clear and actionable insights to ensure your shop is ready for the rush. Here’s what florists can expect:

Valentine’s Day is one of the busiest and most crucial moments for the floral industry, and preparation is key to ensuring fresh, vibrant blooms that make every bouquet special. To help florists navigate this high-demand season, Chrysal has launched an exclusive Valentine-themed booklet, packed with essential flower care tips, best practices, and a comprehensive preparation checklist.

Weddings are one of the most magical and flower-filled occasions of the year. To help florists bring every couple’s vision to life with long-lasting floral designs, Chrysal is proud to introduce a brand-new downloadable resource: the Wedding Flower Care Guide.

The vibrant and diverse Chrysanthemum, celebrated for its broad spectrum of colors and varieties, is a popular Flower of the Month. With proper care, these captivating flowers can grace any space for an extended period. Originating in Japan and China, the Chrysanthemum has been a cherished selection across cultures since it first arrived in Europe around 1700 AD. Symbolizing happiness and health, it makes an ideal gift for birthdays or any occasion that calls for a touch of joy and well-being.

"We worked together with Chrysal to improve the vase life of Bouvardia. The longevity of Bouvardia was a weak point. We contacted Chrysal because they have a lot of knowledge in this area. We did a lot of tests and improved the vase life considerably. "

Lies van Wijk - Chrywijk Bouvardia grower

With its cascade of vibrant, star-shaped blossoms, the Clematis proudly takes its place as the flower of the month. Originating from a diverse genus with over 200 species, Clematis enchants with its vast array of colours, forms, and blooming seasons, adorning gardens and bouquets with its elegant tendrils and delicate petals. Often known as the "queen of climbers" for its propensity to ascend trellises and walls with grace, it also harbours a rich symbolism of mental prowess, conveying admiration and love towards the cherished recipients of its beauty.