Flowers are more than decoration in retail — they are a margin category. A strong floral presentation drives impulse purchases, improves store perception and contributes directly to basket value. When flowers look fresh and abundant, customers feel good — and customers who feel good buy more.

Most retailers already manage their floral department with care. But because flowers are living products, small improvements in daily handling can make a measurable difference in shrink, consistency and profitability.

Chrysal proudly congratulates La Gaitana Farms, the Colombian carnation grower that has been named International Grower of the Year (IGOTY) 2025 by the International Association of Horticultural Producers (AIPH). This prestigious recognition highlights the company’s dedication to sustainable practices, technological innovation, and social responsibility in the global cut flower industry.

Largo® has two applications: one for potted plant Pelargonium growers and one for a range of cut flowers. Below is a description of both applications:

Largo® is gibberellic acid formulated as an easy to dissolve granular for spray application on Pelargonium. Largo® significantly slows down the natural process of leaf yellowing, bud and leaf failure, resulting in extended blooming, increased retail shelf life and reduced waste.

In cooperation with Florint, the international florist organisation, we have developed a useful booklet for florists that want to push their craft to the next level. Creating beautiful bouquets and designs is a skill, which you, as a professional florist have mastered over time through experience. But the hard work doesn’t start or end there; making your flowers look at their best for as long as possible for your customers is also a crucial skill.

Lilies are among the most important and versatile cut flowers in the global floriculture industry. They are widely used across all segments of the supply chain—from large-scale retail bouquets to high-end floral arrangements and event work. Their strong stems, impressive buds, and predictable opening make them a reliable product for growers, wholesalers, and florists alike.

This white, sweetly scented flower is quite special. The wonderful lily of the valley bears bell-shaped white flowers and blooms in spring. Natively it could be found in Asia and Europe, but there is also a separate version that stems from North America. The lily of the valley has many names, like Mary’s tears, May Bells and Our Lady’s tears. The flowers are highly poisonous if consumed, for both humans and animals.

Let us introduce you to the new Flower of the Month: the wonderful Lisianthus (or Eustoma). This beautiful flower originates from the southern United States, Mexico and the northern part of South America. The Lisianthus is available in a range of colours, from pink to purple and white to blue. Also, it can be found bi-coloured and sometimes even in yellow or carbine-red. More variations are introduced every year. Lisianthus are either single-flowered or double-flowered.

As a professional, you work hard to deliver fresh, long-lasting flowers to your customers. But what if, despite using reputable suppliers and high-quality products, flowers still wilt prematurely or lose their appeal too quickly in-store? The problem may lie not with the product, but with the care and handling process along the floral chain.

"Since two years I only work with Chrysal products. And what a difference! The containers don't smell anymore, flies are nowhere to be seen and the stems of the flowers stay firm and healthy. And the good news is that my customers also notice the difference."

Martine Bloemen - Martine Bloemen en Planten

This week we have released our updated Flower & Plant care app. The update introduces a couple of new features. One of these is the new AR experience: "More flowers in the world. With it, you can add more flowers to your world in Augmented Reality. " It is really simple!