OAT Agrio Japan Ltd (OAT) announced today that they will acquire 100% of the shares of Chrysal from Nordian Capital Partners and management. The transaction is subject to approval by the relevant competition authorities. Chrysal is the worldwide leader in high quality care for flowers and plants. Chrysal has extensive knowledge of both the horticultural chain as well as the different channels-to-market.
What has become clear is that customers in 2016 are expecting a better guarantee on flowers. They expect a vase life of 10 days, but currently they only perceive that flowers last 6 to 7 days – and this is not always guaranteed. The number one factor for a better guarantee on flowers is hygiene.
Orchids are the diamonds in the cut flower world and symbolize luxury and quality. This elegant flower is the perfect gift and is also widely used in weddings and other luxurious designs. With the right care they can be enjoyed for a long time.
It’s the season of the peony and that's why it is the perfect Flower of the Month for May. These flowers have an undeniable charm and come in many colours and shapes. Peonies symbolize abundance, love, happiness and health.
With the proper care, you can enjoy these large, special flowers even more. It’s all about the right timing and the right care! We have a couple of tips for you to enjoy these beautiful flowers as long as possible.
The lovely smelling Polianthes Tuberosa is our new Flower of the Month. You can find this beautiful flower in three colours: white, pink and purple while some variants are even striped. Multiple flowers grow on a single stem in bunches and the size of the flower can vary. In this article we tell you all you need to know about this flower so you can take care of them in the best way possible.
Dehydration is a big problem with potted plants. Plants are in prime condition when shipped to stores from the growers, but the consumer does not always encounter the same quality in stores. Luckily, more and more ways are developed to maintain quality on the shelf. With Chrysal Aqua Sub we fight dehydration in store. Chrysal Aqua Sub is a gel that creates an extra water reservoir for potted plants and is applicable to a huge variety of plants.
Azaleas are from the family ‘Ericaceae’, which is the family of heaths or heathers, and belong to the genus ‘Rhododendron’, a group of woody plants. It is a popular flowering shrub species and there are thousands of cultivars. They are mainly spring-blooming (May to June) and the flowers last just a few weeks. Blooms are typically pink and white, white Azaleas are also known as the ‘Royalty of the Garden. Azaleas are either deciduous or evergreen, depending on the species, and generally like to grow under the shade of trees.
The Ranunculus, our Flower of the Month, is beloved for its delicate, layered petals and a vast array of vibrant colors, ranging from soft pastels to rich, bold hues. With its intricate bloom structure, the Ranunculus is a favorite among florists, bouquet makers, and event designers. When properly cared for, these stunning flowers can maintain their freshness and beauty for an extended period, making them a fantastic choice for professional and home arrangements alike.
Recent studies at Chrysal have shown that post-harvest treatment of spray carnations with Chrysal AVB, protecting the flower against ethylene damage, extends the vase life of the spray carnation up to 60%. As the spray carnation is extremely sensitive to the aging hormone ethylene, and any damage can't be reversed, proper treatment of the flower at the grower directly after harvest is crucial.
Read the full article on how to avoid ethylene damage in spray carnation.
Recent research, done by the Hochschule Geisenheim University in collaboration with Chrysal, shows that the condition of plants in a supermarket influences the buying intention and the potential amount of sales of other products. A total of 400 people was randomly shown either a picture of a display with fresh plants, or one with withered plants, and then asked to indicate if they would buy at the shown supermarket. Interestingly enough, the intention to buy was 40% higher when shown the picture with fresh plants.