We bet we're not the only ones who like this flower with its wide variety of shapes and colours. This is why we are happy to introduce to you the new Flower of the Month: the Hydrangea! There are two types of Hydrangea, the spring/summer variation and the classic variation, which blooms from summer through to autumn. If you treat them right, Hydrangeas are very rewarding flowers and they can last for over 3 weeks in an arrangement or a bouquet.

This month, the vibrant Hypericum is in the spotlight. Known for its distinctive berries in shades ranging from red and pink to green and ivory, Hypericum adds texture and richness to any floral arrangement. Whether used in autumnal bouquets or modern compositions, this versatile filler brings seasonal elegance and visual interest.

Our new Flower of the Month is quite unique: the ilex or holly. This berry flower is used in Autumn and Winter bouquets and floral designs. It is especially common in Christmas decorations. Ilex originate from temperate and subtropical regions.

This month we have a very elegant Flower of the Month: the iris. The iris is part of the Idraceae family, like freesia and crocus. She has a slim stem with three crown petals on top. The blue version is best known, but you can also find the iris in different colours. The iris is named after the Greek goddess Iris and is a symbol for wisdom, faith and hope. When you give someone an iris it means that you have a message for the receiver.

To help you enjoy this flower longer, we have some care tips for you.

In general safety precautions and danger symbols must be printed on the label of any product that contains certain ingredients that exceed pre-determined quantities. For Chrysal cut flower foods, used by consumers, no such safety precautions and danger symbols are required. However ‘Keep out of reach of children’ is printed on the label as a precaution, though not obligatory. This minimum type of labelling is sufficient for all non-toxic non-food products. No other labelling is required for Chrysal cut flower food consumer packs.

Chrysal is pleased to announce the appointment of Johan ten Haken as the new Sales Manager Europe. Johan joined Chrysal in October 2023 as Retail Account Manager and now takes the lead. With over 20 years of experience in the flower industry and a strong background in operational management, Johan is a valuable addition to the team. His extensive knowledge of flower production and international markets will play a crucial role in his new role.

Research, carried out by the Hochschule Geisenheim University (Germany) in collaboration with Chrysal, shows that the condition of plants in a store influences the buying intention and the potential amount of sales of other products. This makes keeping your plants well hydrated all the more important.

Faced with lockdown regimes and store closures, consumers turn to online and mobile shopping. Online sales of flowers have also increased worldwide. However keeping your flowers fresh during delivery is essential. Chrysal Arrive Alive is an innovative flower packaging that preserves the condition of cut flowers during transport and reduces water waste in the floral chain. The new Chrysal Arrive Alive D-block, is easy to fold, holds more water, keeps flowers fresh longer and enables horizontal transportation. 

Flowers are more than decoration in retail — they are a margin category. A strong floral presentation drives impulse purchases, improves store perception and contributes directly to basket value. When flowers look fresh and abundant, customers feel good — and customers who feel good buy more.

Most retailers already manage their floral department with care. But because flowers are living products, small improvements in daily handling can make a measurable difference in shrink, consistency and profitability.

Chrysal proudly congratulates La Gaitana Farms, the Colombian carnation grower that has been named International Grower of the Year (IGOTY) 2025 by the International Association of Horticultural Producers (AIPH). This prestigious recognition highlights the company’s dedication to sustainable practices, technological innovation, and social responsibility in the global cut flower industry.