Chrysal is pleased to announce the appointment of Johan ten Haken as the new Sales Manager Europe. Johan joined Chrysal in October 2023 as Retail Account Manager and now takes the lead. With over 20 years of experience in the flower industry and a strong background in operational management, Johan is a valuable addition to the team. His extensive knowledge of flower production and international markets will play a crucial role in his new role.

Research, carried out by the Hochschule Geisenheim University (Germany) in collaboration with Chrysal, shows that the condition of plants in a store influences the buying intention and the potential amount of sales of other products. This makes keeping your plants well hydrated all the more important.

Faced with lockdown regimes and store closures, consumers turn to online and mobile shopping. Online sales of flowers have also increased worldwide. However keeping your flowers fresh during delivery is essential. Chrysal Arrive Alive is an innovative flower packaging that preserves the condition of cut flowers during transport and reduces water waste in the floral chain. The new Chrysal Arrive Alive D-block, is easy to fold, holds more water, keeps flowers fresh longer and enables horizontal transportation. 

Largo® has two applications: one for potted plant Pelargonium growers and one for a range of cut flowers. Below is a description of both applications:

Largo® is gibberellic acid formulated as an easy to dissolve granular for spray application on Pelargonium. Largo® significantly slows down the natural process of leaf yellowing, bud and leaf failure, resulting in extended blooming, increased retail shelf life and reduced waste.

In cooperation with Florint, the international florist organisation, we have developed a useful booklet for florists that want to push their craft to the next level. Creating beautiful bouquets and designs is a skill, which you, as a professional florist have mastered over time through experience. But the hard work doesn’t start or end there; making your flowers look at their best for as long as possible for your customers is also a crucial skill.

This month, the impressive lily takes the spotlight. A versatile flower that fits into any interior. Unfortunately, some lilies can also be stain makers. The pollen of the lily can end up on clothing or furniture. Read here for the best ways to remove these stains. Did you know there are pollen-free lilies, and even lilies with so many petals they look like roses? These are perfect for a wedding bouquet.

This white, sweetly scented flower is quite special. The wonderful lily of the valley bears bell-shaped white flowers and blooms in spring. Natively it could be found in Asia and Europe, but there is also a separate version that stems from North America. The lily of the valley has many names, like Mary’s tears, May Bells and Our Lady’s tears. The flowers are highly poisonous if consumed, for both humans and animals.

Let us introduce you to the new Flower of the Month: the wonderful Lisianthus (or Eustoma). This beautiful flower originates from the southern United States, Mexico and the northern part of South America. The Lisianthus is available in a range of colours, from pink to purple and white to blue. Also, it can be found bi-coloured and sometimes even in yellow or carbine-red. More variations are introduced every year. Lisianthus are either single-flowered or double-flowered.

"Since two years I only work with Chrysal products. And what a difference! The containers don't smell anymore, flies are nowhere to be seen and the stems of the flowers stay firm and healthy. And the good news is that my customers also notice the difference."

Martine Bloemen - Martine Bloemen en Planten

This week we have released our updated Flower & Plant care app. The update introduces a couple of new features. One of these is the new AR experience: "More flowers in the world. With it, you can add more flowers to your world in Augmented Reality. " It is really simple!