"Farm Direct is your partner for premium roses of the highest quality. And the highest quality means we work with only the best of the best. That’s why we choose Chrysal. Thanks to their many years of international experience, they offer a lot of expertise and first-class guidance. In additional all the tests showed that the vase life of our premium roses is even longer with Chrysal, which means more satisfied consumers, more satisfied florists and therefore more satisfied customers."

Willem van Maasdijk, founder of Farm Direct.

 

The Hydrangea season has kicked off, which seems to happen earlier every year, and so we thought it was time to put this beautiful plant in the spotlight. The first Hydrangeas of the season are always a bit soft but as Spring progresses and the weather improves, so too will the quality of the plants.

If your looking to care for your flowers using simple home remedies, you should understand the full truth about them. Sure, home remedies can supply some nourishment to a flower, but that doesn’t mean it is a good supplement for flower food. Fresh cut flowers are like babies—they need food and water to survive and attention from harvest to final vase.

Forsythia, the harbinger of spring, dazzles with its vibrant yellow blossoms even before the rest of the garden awakens. Originating from Asia and parts of Eastern Europe, this deciduous shrub is deeply ingrained in cultural traditions, serving as a traditional addition to celebrations such as the Chinese New Year. Its bright, golden flowers symbolize anticipation, renewal, and the promise of good fortune, illuminating landscapes and homes with warmth and joy.

The Freesia is a versatile flower that comes in many sizes, shapes and colours. Let your imagination run wild and combine different colours and different flowers! The Freesia is originally from South Africa “Cape Lily of the Valley”, and it can be single or double flowered. It comes in white, yellow, orange, red, blue, pink and purple, but can also be bicoloured or multi-coloured. Many varieties have a lovely sweet scent which makes Freesias even more attractive.

After a successful edition in January of this year, the Mastercourse Floriculture returns one more time in autumn and coincides with IFTF and Aalsmeer Trade Fair. The selection of participants is finalized and from 28 October - 8 November 2024 another group of (future) CEO’s representing international, ‘future proof’ floricultural companies will visit the Netherlands for a two-week intensive program. 

The Gerbera, our new Flower of the Month, doesn't need introducing. It is a very popular cut flower - surpassed only by the rose, carnation, chrysanthemum and tulip - and rightly so!

There is a great variety of shapes and sizes available, in a number of colours including white, orange, red, yellow and pink. Petals of a single flower can even have several different colours. The origin of the Gerbera lies in the tropical regions of Asia, Africa and South America.

The gladioli has an extremely heroic meaning, coming from the Latin ‘gladius’ meaning sword and symbolizes strength, victory and pride. Even nowadays in Holland, participants in walking events and cycle events are presented with gladioli at the finish line.

Tips for the florists

We are very proud to announce that our new Chrysal Arrive Alive® Eco, an eco-friendly and innovative flower packaging that preserves the condition of cut flowers during transport, has been nominated for the Greenovation Award. Royal FloraHolland wants to stimulate sustainability in the chain and therefore presents this award during the Trade Fair Aalsmeer.

Dehydration is the main contributor of plant wastage. However, watering plants in transport and on display can be a challenge and furthermore can cause spillage. With this in mind, Chrysal introduces Aqua Sub, an innovative and effective plant gel that protects plants from dehydration and offers a sustainable solution to “free water”.