Chrysal welcomes Talent Award 2025 finalists to Naarden

The finalists of the Talent Award 2025 have been announced! Following inspiring regional preliminaries on March 26 and 28, it is now clear who will compete for the coveted title during the grand finale on May 14 at Chrysal in Naarden. We are proud to host and sponsor this special event that highlights emerging floral talent.

Finalists Carla, Valentin, and Nina impressed the jury with their craftsmanship, creativity, and sense of styling. During the preliminary rounds, held at leading Decorum growers, eight selected participants were challenged with two assignments: creating a cohesive vase and bouquet arrangement, and designing a floral piece on SIDEAU®, featuring the grower's assortment.

The jury praised the high standard: "We saw innovative ideas, strong technical execution, and a bold approach. The decision was far from easy, but these three talents stood out in the end."

The Talent Award is an initiative by SIDEAU® and aims to spotlight and support emerging floral professionals, including students, newcomers to the trade, and up-and-coming florists. The final isn’t just about floristry skills, but also about presentation, originality, and commercial appeal.

Chrysal looks forward to welcoming the finalists and guests in May and contributing to the future of floral craftsmanship. Stay tuned to our website and social channels for more updates on the event!