Johan ten Haken appointed as new Sales Manager Europe at Chrysal
Chrysal is pleased to announce the appointment of Johan ten Haken as the new Sales Manager Europe. Johan joined Chrysal in October 2023 as Retail Account Manager and now takes the lead. With over 20 years of experience in the flower industry and a strong background in operational management, Johan is a valuable addition to the team. His extensive knowledge of flower production and international markets will play a crucial role in his new role.
Before joining Chrysal, Johan worked as an operational manager at various Dutch bouquet makers. For a period of 10 years, he managed a production location in England, where he was responsible for both production and logistics. In addition, he maintained close contacts with English growers and suppliers. Johan's experience in making bouquets for supermarkets in countries such as France, England and Germany, gives him a deep insight into the needs of the flower industry, knowledge that he now uses at Chrysal.
“I am very excited to take on this new challenge,” says Johan. “Chrysal is a key player in the flower industry and I look forward to using my experience to serve our customers even better and achieve sustainable growth.”
Chrysal is known worldwide as a producer of flower food and supplier of innovative solutions for the flower industry. In addition to the trusted flower food sachet, Chrysal offers a wide range of products and services, from technical support to Long Storage services and sea freight solutions. The company's global presence, with production in Kenya, Colombia and the Netherlands, among others, enables them to efficiently support retailers, florists, growers and bouquet makers.
The Chrysal board is enthusiastic about Johan's appointment. Sales Director Christel Roeten: "His experience, enthusiasm and expertise in the flower industry make him the perfect person to further strengthen our commercial activities." With the appointment of Johan, Chrysal takes a new step in strengthening its position as market leader in flower care, with an emphasis on customer focus and innovation.
For more information, please contact Johan .