Image of florist researched
Dutch Productschap Tuinbouw researched the image of florists with consumers to gain insights in the consumers selection process: why and when does a consumer choose a certain type of florist. Results show that consumers value florists most for quality, service, security and chances to succeed.
Even though the image of florists is good, consumers can lose faith in florists. The two most important dissatisfiers are flowers that do not last as long as expected (consumers expect better quality at a florist) and complaint care. Investing in customers is important for loyalty, concludes Productschap Tuinbouw.
Chrysal can help florists with a solid advice on improving vaselife of flowers. Using Chrysal products can improve vaselife up to 75%. For more information please contact us via our contact form or tel: (+31) (0)35-695 58 88.